When you’re ready to add unique, eye-catching prints to your products, understanding print licensing types is key. Different licensing options allow you to choose how exclusive you’d like your designs to be, what level of customization you need, and the best arrangement for your business model. Here’s a breakdown of some common types of print licensing and how they can fit into your brand’s strategy.
1. Non-Exclusive License
A non-exclusive license allows multiple brands or buyers to use the same design. This option is usually more affordable and accessible, making it ideal for businesses that want beautiful designs without needing full ownership. With a non-exclusive license, you’ll share the design with others, but it can be a great way to access high-quality prints at a lower cost.
Best for: Startups or brands with budget constraints, those needing a quick design solution without exclusivity requirements.
2. Color Exclusive License
A color-exclusive license means you’re licensing a design exclusively in a specific colorway. Other brands might use the same print in different colors, but the color combination you’ve chosen is yours alone. This option gives a level of uniqueness without the full exclusivity of owning the design, allowing you to differentiate your product line while keeping costs down.
Best for: Brands wanting a touch of exclusivity, particularly if your brand colors or style need to be represented uniquely in the design.
3. Existing Print Modified Exclusive Version
In this licensing type, you’re given exclusive rights to a modified version of an existing print. The designer makes adjustments to colors, layout, or elements, making it exclusive to your brand but still rooted in an existing design. This option provides a custom feel with lower costs compared to fully commissioned designs and allows you to maintain exclusivity for your brand.
Best for: Brands looking for a more unique feel than color exclusivity but without the time and cost commitment of a fully custom design.
4. Commissioned Exclusive
A commissioned exclusive license is the most customized option. With this license, a designer creates an entirely unique, one-of-a-kind print specifically for your brand. You hold full exclusive rights, meaning the design will not be used by anyone else. This type of license is usually more expensive but ensures a truly unique brand identity that can’t be replicated.
Best for: Established brands wanting to stand out with a fully original, high-impact design that represents their brand uniquely.
5. Exclusive for a Specific Business Type
An exclusive license limited to a specific business type allows you to use the design exclusively in your industry—such as clothing, home decor, or accessories—for a set period. While other brands may use the print in different industries, you’ll have exclusivity within your own market. This option is particularly useful for brands looking to lead their category with unique prints.
Best for: Brands wanting industry exclusivity without full exclusivity, such as a children’s clothing brand wanting to ensure competitors in their sector don’t use the same print.
Choosing the Right License for Your Brand
Each licensing option has its pros and cons, so the right choice depends on your brand’s goals, budget, and exclusivity needs. If you’re starting out or testing designs, non-exclusive or color-exclusive licenses offer flexibility and affordability. As you grow, a commissioned exclusive or business-type exclusivity can set you apart from competitors and build brand recognition.
If you’re ready to explore custom print licensing options or need guidance on choosing the best fit, I’d be happy to help! With experience in creating licensed prints for diverse brands, I can tailor designs to meet your brand’s unique vision. Let’s collaborate to elevate your product line with designs that truly stand out.
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